About us

Brushing teeth shouldn’t feel like a daily battle—just ask our founder. Like many parents, he struggled to get his kids to brush without a fuss. So, armed with his engineering know-how (and a bit of creative thinking), he set out to design toothbrushes that would make brushing more fun than frustrating.

That’s how B-Brite was born—turning everyday routines into moments everyone can enjoy.

Fun oral care, made for the whole family

At our core, we’re all about bringing ease, joy and a little fun to oral care—for the whole family. What started as a way to help kids brush better has grown into a full range of toothbrushes for both children and adults. From flashing timers and musical tunes to sleek, travel-ready sonic brushes, we’re here to make brushing feel a little brighter—whatever your age.

Designed in London, trusted everywhere

Based in London, B-Brite® is on a mission to make oral care simple, effective, and just that bit more enjoyable. Our brushes are designed to fit around real life—and real people—while helping to build better brushing habits along the way.

20+ years of experience — and our own factory

B-Brite is a brand of Twinklers Ltd, and we proudly own our own factory in Shenzhen, China. It’s one of the reasons we’ve been able to do this for over 20 years—keeping full control over quality, safety, and new ideas. Every B-Brite brush meets the highest international standards and is certified for safety and ethical production. (You can read more about that here.)

Our mission

We believe great oral care doesn’t have to be boring. Whether you’re five or fifty-five, brushing should be simple, effective—and maybe even a little fun. That’s what we’re here for.

Join the B-Brite family and turn brush time into something worth smiling about.